Impact
El Nidaa transforms lives — one artisan at a time.
Impact on Society
- Economic Empowerment: Hundreds of women now earn stable incomes, supporting their families and communities.
- Cultural Preservation: Traditional crafts once at risk of fading have been revived and reimagined for modern markets.
- Social Inclusion: Women in rural areas gain confidence, independence, and a voice in decision-making.
- Community Development: By creating local workshops and training centers, El Nidaa fosters sustainable rural economies.
Our Achievements
- Implemented over 80 initiatives across 140 villages, reaching more than 100,000 individuals.
- Created over 40,000 job opportunities for women and youth.
- Partnered with 11 ministries and 5 governorates, as well as over 150 NGOs to expand impact and collaboration.
- Established 300,000 small and micro-enterprises, with women representing over 75% of beneficiaries.
- Trained and supported 3,000 female artisans in crafts, production and market access.
- Formed 5,000 women’s groups to strengthen civic participation and local leadership.
- Organized 50 exhibitions and 9 annual conferences, showcasing women’s crafts and initiatives, along with numerous training sessions and workshops.
Values
- Empowerment: We believe in unleashing the potential of every woman in Upper Egypt to shape her own path and lead with confidence.
- Heritage: We honor Egypt’s artisanal legacy, preserving ancient crafts while nurturing innovation.
- Integrity: We uphold fairness, honesty and accountability in all our partnerships and practices.
- Collaboration: We build bridges between artisans, designers, markets and institutions to create shared value.
- Excellence: We strive for the highest standards of craftsmanship, design and impact.
- Creativity: We encourage artistic expression as a form of empowerment and cultural storytelling.
- Respect: We value diversity, inclusivity and the dignity of every individual we work with.
- Resilience: We celebrate perseverance— the strength to overcome barriers and turn challenges into opportunities.
- Education: We believe that learning and skill development are the foundation for long-term empowerment.